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Two businesses, two different problems.

Each is a concept I designed to show range. The design follows how its customers would actually use the site.

Concept · Neighborhood restaurant

Lucarelli's Pizza

Most visitors are on a phone, hungry, and deciding fast. The site has one job: get them from craving to order.

Open the Lucarelli's Pizza concept
Phone. Scroll inside the screen.
Desktoplucarellispizza.example

Concept · Home services company

Summit Home Services

People land here with something broken, often on a phone in the moment. The site turns “what’s wrong?” into a request in three taps.

Open the Summit Home Services concept
1Choosing the problem is the first step of the quote, not a menu to read.
2Three short steps with visible progress, so nobody abandons a long form.
3Calling is one tap away on every screen, so nobody hunts for a number.

One redesign, before and after.

Business
Kessler Barber Co.
Status
Concept

A concept barbershop website shown before and after a redesign. The original hides booking, contact details and prices and does not work on phones. The redesign leads with booking, shows walk-in status and a call button first, lists prices plainly, and keeps actions in reach on a phone.

Kessler Barber Co., a concept redesign.